Clara FitzGerald

Louise Jones Identity

The brief was to create a contemporary mark for Louise Jones, a physical therapist, who puts a strong value on balance and the mind/body connection. Louise suggested incorporating her initials LJ into the design. 

I created an ambigram of L and J, to represent the dual equality of mind and body. The initials are connected and form a spinal pattern when expanded beyond the initials LJ. (The spine is the traditional emblem of physical therapists so I felt that had to be represented in some way.)

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